MOBILE VIRTUAL NETWORK OPERATOR (MVNO) MARKET FORECAST 2014-2019
Future Prospects for the Industry & Leading Companies

世界のMVNO市場予測:MVNO加入者/収益、制度、MVNO形態別分析

◆タイトル:MOBILE VIRTUAL NETWORK OPERATOR (MVNO) MARKET FORECAST 2014-2019
Future Prospects for the Industry & Leading Companies
◆商品コード:VISG409057
◆調査・発行会社:visiongain
◆発行日:2014年9月
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【レポートの概要】

本調査レポートでは、"世界のMVNO市場予測:MVNO加入者/収益、制度、MVNO形態別分析"について調査・分析し、レポートサマリー、市場の機会と課題、世界市場規模・市場予測、地域別市場分析、主要国別市場分析、結論、提言などの情報をお届けいたします。

The telecoms industry has been changing dramatically over the last decade, and Mobile Virtual Network Operators are taking advantage of these changes in order to take as bigger share of the global market as they can. This has attracted an increasing number of companies that have never been involved in telecoms, but see the MVNO business model as a way to fulfil their long term strategy and maximise profits by using their brand awareness and customer loyalty.

Additionally, the global MVNO market is far from reaching maturity because they are currently connecting less than 3% of total global subscriptions. This is caused mainly by the lack of supportive regulation in most of the countries around the world. Visiongain expects markets such as China and India to allow and support MVNO developments, which will help in creating a more competitive and transparent telecoms market.

However, the growth and success of the MVNO model has not been welcomed by all Mobile Network Operators (MNOs). They are aware of the effects that MVNOs had in the European telecoms market, in which virtual network operators now have more than 16% of total connections. Some regulators are also failing to understand how to motivate competition and guarantee fair and equal terms to smaller players. This is one of the reasons why MVNOs have such high failure rates.

Nonetheless, Visiongain expects MVNOs to obtain more than 150,000 global subscriptions in 2014 and to increase dramatically their number of subscriptions in the developing world.

This updated report presents an updated analysis of the fastest growing MVNO markets based upon the latest information and expected changes on the global market, the most recent changes in regulations and the largest opportunities for MVNOs in different industries.

Why you should buy Mobile Virtual Network Operator (MVNO) Market Forecast 2014-2019: Future Prospects for the Industry & Leading Companies
What is the future for the MVNO market? Visiongain’s comprehensive analysis contains highly quantitative content delivering solid conclusions benefiting your analysis and illustrates new opportunities and potential revenue streams helping you to remain competitive. This definitive report will benefit your decision making and help to direct your future business strategy.

How this 151 page report will benefit you:

• View global MVNO market forecasts and analysis from 2014-2019 to keep your knowledge ahead of your competition and ensure you exploit key business opportunities
- The report provides detailed subscriptions projections in the market, the competitors, and the commercial drivers and restraints allowing you to more effectively compete in the market. In addition to market forecasts from 2014-2019, our new study shows current market revenues, global connections, latest regulatory changes, original critical analysis, and revealing insight into commercial developments.

• Our report provides 99 tables, charts, and figures.
- Let our analysts present you with a thorough assessment of the current and future MVNO market prospects. This analysis will achieve quicker, easier understanding. Also you will gain from our analyst’s industry expertise allowing you to demonstrate your authority on the MVNO sector.

• Discover subscriptions forecasts for the largest regional markets from 2014-2019
- What are the industry dynamics of the MVNO sector? How will these markets expand? Which regions will generate the most revenue? Use our forecasts and expert insight to give you a clear picture of the MVNO market, giving you more industry influence and the opportunity to grow your business. Find where you can gain and how your organisation can succeed. Avoid falling behind. Stay informed about the potential for each of these MVNO regional markets with individual forecasts and analysis from 2014-2019.
- European MVNO subscriptions and revenue Forecast 2014-2019.
- Asia Pacific MVNO subscriptions and revenue Forecast 2014-2019.
- North American Region MVNO subscriptions and revenue Forecast 2014-2019.
- Latin American Region MVNO subscriptions and revenue Forecast 2014-2019.
- Middle East & Africa Region MVNO subscriptions and revenue Forecast 2014-2019.

• Explore the factors affecting product developers, and everyone within the value chain. Learn about the forces influencing market dynamics.
- Explore the economic, social, technological and regulatory issues assessing MVNO advances.
- Discover what the present and future outlook for business will be. Learn about the following business critical issues -
- MNOs cooperation
- Regulatory constraints
- Supply and demand dynamics
- Competition from MNOs
- Increasing changes on the telecoms sector
- Different types of MVNOs
- Advances in product development
- Analysis of barriers to entry
- Global mobile subscription forecasts
- Global mobile revenue forecasts
- Increase competition in the Telecoms market
- Different MVNO strategies
- The importance of MVNEs and MVNAs

• Identify who the leading companies are in the MVNO industry
- Our report reveals the countries and companies which hold the greatest potential. In particular, exploring and analyzing the activities of these companies: View visiongain’s assessment of the prospects for established competitors, rising companies, and new market entrants. Our work explains that potential, helping you stay ahead. Gain a thorough understanding of the competitive landscape with profiles of 10 leading MVNO companies examining their positioning, capabilities, product portfolios, R&D activity, services, focus, strategies and future outlook.
- LycaMobile
- Virgin Mobile
- Truphone
- TracFone
- Boost Mobile
- FRiENDi
- Giffgaff
- Lebara
- KDDI Mobile
- Tesco Mobile

【レポートの目次】

1. Report Overview
1. 1 Global MVNO Market Segmentation
1. 2 Market Definition
1. 3 Benefits of This Report
1. 4 Why Should You Read This Report
1. 5 Who Should Read This Report?
1. 6 Methodology
1.7 Frequently Asked Questions (FAQ)
1.8 About Visiongain

2. Introduction to the MVNO Market
2.1 Current Developments in the Telecoms Market
2.2 Different Waves of MVNOs
2.3 Increasing Cooperation with MNOs
2.4 MVNOs’ Growth and Increasing Services
2.5 Overcoming Challenges
2.6 Networks Layers and Market Segmentation
2.6.1 Operators (MNOs)
2.6.2 Service Providers
2.6.3 Infrastructure Providers
2.7 Defining MVNOs
2.8 Mobile Network Value Chain
2.8.1 Brand Actor
2.8.2 Full MVNO
2.8.3 MVNE & MVNA
2.9 Fostering the MVNO Model
2.9.1 The Cost of Mobile Spectrum
2.9.2 Regulation
2.9.3 Consumer Dissatisfaction
2.9.4 Mobile Penetration

3. Global MVNO Market Forecasts 2014-2019
3.1 Global Mobile Subscriptions Forecast 2014-2019
3.1.1 Global Mobile Subscription Share: MVNO vs. MNO Forecast 2014-2019
3.1.1.1 Global Mobile Subscriptions CAGR: MVNO vs. MNO Forecast 2014-2019
3.1.1.2 Global MVNO Subscription Forecast 2014-2019
3.1.1.3 Global MNO Subscriptions Forecast 2014-2019
3.2 Global Mobile Revenue Forecast 2014-2019
3.2.1 Global Mobile Revenue Share: MVNO vs. MNO Forecast 2014-2019
3.2.2 Global Mobile Revenue Growth: MVNO vs. MNO Forecast 2014-2019
3.2.3 Global MNO Revenue Forecast 2014-2019
3.2.4 Global MVNO Revenue Forecast 2014-2019

4. Regional MVNO Forecast 2014-2019
4.1 European MVNO Forecast 2014-2019
4.2 Asian MVNO Forecast 2014-2019
4.2.1 Case Study: MVNO Future in China
4.3 Middle East & African MVNO Forecast 2014-2019
4.3.1 Case Study: Mobile Money and MVNOs in Kenya
4.4 North American MVNO Forecast 2014-2019
4.5 Latin American MVNO Forecast 2014-2019
4.5.1 VMLA: the leading MVNO in Latin America

5. MVNO Regulatory Analysis
5.1 European Union Directives
5.2 Ofcom in the UK
5.3 US Federal Communications Commission
5.4 China’s Ministry of Industry and Information Technology
5.4.1 The Herfindahl-Hirschman Index (HHI) in the Chinese Market
5.5 MVNO regulation in Latin America
5.5.1 Brazil’s National Telecoms Agency (Anatel)
5.6 Arguments Against Regulation
5.7 The Need for Regulatory Intervention

6. Different Types of MVNOs
6.1.1 Branded Resellers
6.1.2 Service Providers
6.1.3 Full MVNO
6.2 Integration in the Mobile Value Chain
6.3Categorisation of MVNOs
6.4 MVNO Marketing strategies
6.4.1 Cost Leadership
6.4.2 Differentiation
6.5 Key Success Factors
6.5.1 Differentiation
6.5.2 Pricing Principles
6.5.3 Core Network Sharing
6.5.4 Adapting to Change
6.6 Analysis of Costs

7. Opportunities & Challenges for the MVNO Market
7.1 Are MVNOs Disrupting MNOs?
7.2 Data Consumption Driving the Evolution of the MVNO
7.2.1 The Role of the Internet Protocol
7.2.1.1 Increasing Demand for MVoIP
7.2.1.2 MVNO Business Model & MVoIP Offerings
7.2.2 Data Services
7.2.2.1 Data-Only MVNO
7.2.3 MVNO Potential in M2M
7.2.4 The 3G and 4G Wholesale Market
7.2.4.1 Value Propositions to MVNOs
7.3 Cloud Strategies for MVNOs
7.3.1 Decreasing CAPEX Through the Cloud
7.4 New Technologies & MVNOs
7.4.1 Augmented Reality
7.4.2 M-Commerce
7.4.3 The App Phenomenon
7.5 Capitalising on a Brand Strategy
7.5.1 Leveraging Brand Awareness
7.5.2 Building a Brand Name
7.5.3 Challenges in Repositioning and Launching a Dedicated Brand
7.6 A Constant Evolving MVNO Model
7.6.1 The Importance of Successful Partnership
7.7 Failure and Success of MVNOs
7.7.1 Market timing
7.7.1.1 Understanding the Target Audience
7.7.1.2 Evaluating Different KPIs
7.7.2 Strategic Assets
7.7.2.1 Targeting Existing Customer Base with VAS is not Sufficient
7.7.2.2 Avoiding Copycats
7.7.2.3 Complementing Strategic Assets
7.7.3 Execution Capabilities

8. Leading MVNO Companies
8.1 LycaMobile
8.1.1The LycaMobile Model
8.2 Virgin Mobile
8.2.1 Virgin Mobile Regional Operations
8.3 Truphone
8.3.1 Truphone Offerings
8.4 TracFone
8.4.1 TracFone Brands and Segments
8.5 Boost Mobile
8.5.1 Boost Mobile: Services Marketing and Segmentation
8.6 FRiENDi
8.6.1FRiENDi Partnership with Virgin Mobile
8.7 Giffgaff
8.8 Lebara
8.8.1 Lebara Expansion
8.9 KDDI Mobile
8.9.1 KDDI Mobile Unique Selling Points
8.10 Tesco Mobile
8.10.1 Tesco Mobile Regional Operations

9. Conclusions and Recommendations
9.1 Market Outlook
9.2 Critical Factors for Success
9.3 MVNO Challenges
9.4 The importance of the Right Business Model
9.5 Successful Market Expansion Strategies
9.5.1Service Development Strategy
9.5.2 Market Development Strategy
9.5.3 Diversification Strategy
9.5.4 Market Penetration Strategy
9.6 Regulatory Recommendations

10. Glossary

List of Tables
Table 2.2: Wireless Network Segments
Table 3.2: Global Mobile Subscriptions Forecast 2014-2019 (Millions, AGR%, CAGR %)
Table 3.3: Global Mobile Subscriptions, MVNO subscriptions and MNO subscriptions Forecast 2014-2019 (Millions, AGR%, CAGR%)
Table 3.7: Global MVNO Subscription Forecast 2014-2019 (Millions, AGR %, CAGR %, New Subscriptions)
Table 3.9: Global MNO Subscription Forecast 2014-2019 (Millions, AGR %, CAGR %, New Subscriptions)
Table 3.11: Global Revenue Forecast 2014-2019 ($ Billions, AGR %, CAGR %)
Table 3.13: Global MNO vs. MVNO Revenue Forecast 2014-2019 ($ Billions, % Share of Global Market, AGR %, CAGR %)
Table 3.18: MNO Revenue Forecast 2014-2019 ($ Billions, AGR %, CAGR %, New Extra Revenue)
Table 3.20: MVNO Revenue Forecast 2014-2019 ($ Billions, AGR %, CAGR %, New Extra Revenue)
Table 4.1: Regional MVNO Subscription Forecast 2014-2019 (Millions, AGR %, CAGR %, % of total Share)
Table 4.4: Regional MVNO Revenues Forecast 2014-2019 ($ Billions, AGR %, CAGR %)
Table 4.6: European MVNO Subscription Forecast 2014-2019 (Millions, AGR %, CAGR %, % of total Share)
Table 4.9: European MVNO Revenue Forecast 2014-2019 ($ Billions, AGR %, CAGR%, Extra New Revenues)
Table 4.11: APAC MVNO Subscriber Forecast 2014-2019 (Millions, AGR %, CAGR%, New Extra subscriptions)
Table 4.13: APAC MVNO Revenue Forecast 2014-2019 ($ Billions, AGR %, CAGR%, New Extra Revenues)
Table 4.15: Chinese MVNO Subscriptions Forecast 2014-2019 (Millions)
Table 4.17: Name of Companies With MVNO licenses in 2014 (Respective Industry)
Table 4.18: Middle East and African MVNO Subscription Forecast 2014-2019 (Million, AGR %, CAGR%, New Subscriptions)
Table 4.21: Middle East and African MVNO Revenue Forecast 2014-2019 (Billion, AGR %, CAGR%, New Extra Revenues)
Table 4.24: North American MVNO Subscription Forecast 2014-2019 (Millions, AGR %, CAGR %, new subscriptions)
Table 4.27: North American MVNO Revenues Forecast 2014-2019 ($ Billions, AGR %, CAGR %, New Extra Revenues)
Table 4.29: Latin American Region MVNO Subscriptions Forecast 2014-2019 (Millions, AGR%, CAGR %, New Subscriptions)
Table 4.31: Latin American Region MVNO Revenue Forecast 2014-2019 (Billions, AGR %, CAGR %, New Extra Revenues)
Table 5.1: European Union Telecommunication Directives
Table 5.3: Selected LATAM MVNO Regulations
Table 6.3: Categorisation of MVNO Models
Table 6.4: Cost Base Structure: MNO vs. MVNO
Table 7.1: Implications of MVNO Model for MNOs
Table 7.3: Global Smartphone Subscriptions vs. 2G Subscriptions 2014-2019 (Billions)
Table 7.5: Global MVoIP Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)
Table 7.7: Global MVoIP Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 7.10: M2M Sectors and Applications 2013
Table 7.12: Global 3G and 4G Subscriptions Forecast 2014-2019 (Billions)
Table 7.14: Global App Download Forecast 2013-2018 (Billions, AGR %)
Table 8.1: LycaMobile Company Information (HQ, Website)
Table 8.2: Virgin Mobile Company Information (HQ, Ticker, Revenues, Subs, IR, Website, Areas Served)
Table 8.3: Virgin Mobile Company Information (HQ, Ticker, Revenues, Subs, IR, Website, Areas Served)
Table 8.4: Truphone Company Information (HQ, Website, Areas Served)
Table 8.5: Truphone Offerings
Table 8.6: TracFone: Company Information (HQ, Revenues, Subscribers, IR, Website, MNOs, Areas Served)
Table 8.7: Boost Mobile Company information (HQ, Website, MNOs, Areas Served)
Table 8.8: Boost Mobile Services 2013
Table 8.9: FRiENDi Company Information (HQ, Subs, IR, Website, Areas Served)
Table 8.10: Giffgaff Company Details (HQ, Network, Website)
Table 8.11: Lebara Mobile Company Information (HQ, IR, Website, Areas Served)
Table 8.12: KDDI Company information (HQ, Revenues, Website, Areas Served, Network)
Table 8.13: KDDI Mobile USPs
Table 8.14: Tesco Mobile Company Information (HQ, IR, Website, Areas Served)
Table 8.15: Tesco Mobile Regional Operations 2014
Table 8.16: Other Leading MVNO Companies by Region

List of Figures
Figure 2.1: Different Waves of MVNO Development 1999-present
Figure 2.3: Mobile Network Value Chain
Figure 4.14: Chinese MIIT Definition of MVNOs
Figure 5.2: Herfindahl-Hirschman Index Formula
Figure 6.1: MVNO Market Structure
Figure 6.2: Mobile Value Chain
Figure 7.15: MVNO Targeted Brand Strategies
Figure 7.16: Methodology for Brand Strategy Awareness

★調査レポート[世界のMVNO市場予測:MVNO加入者/収益、制度、MVNO形態別分析] ( MOBILE VIRTUAL NETWORK OPERATOR (MVNO) MARKET FORECAST 2014-2019
Future Prospects for the Industry & Leading Companies / VISG409057) 販売に関する免責事項
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