OVER THE TOP (OTT) MEDIA DELIVERY SERVICES MARKET 2014-2019 : Strategies for Global Audio, Message, Voice, Gaming & Video on Demand (VoD)

世界のOTT(Over-The-Top)メディア配信サービス市場

◆タイトル:OVER THE TOP (OTT) MEDIA DELIVERY SERVICES MARKET 2014-2019 : Strategies for Global Audio, Message, Voice, Gaming & Video on Demand (VoD)
◆商品コード:VGAIN4120213
◆調査・発行会社:visiongain
◆発行日:2014年11月
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◆レポート形式:PDF / 英語
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【レポートの概要】

当調査レポートでは、世界のOTT(Over-The-Top)メディア配信サービス市場について調査・分析し、イントロダクション、セグメント別市場分析、地域別市場分析、市場環境分析、専門家の見解、主要企業分析データなどをお届けいたします。

In less than five years the global OTT media delivery market has dramatically changed the way in which the global population communicates and consumes media; creating a disruptive effect in the operations of all telecommunication providers and the global media industry.

Visiongain expects the factors behind the growth in both revenues and subscribers for this global market to spread to the rest of the global population, motivating a strong growth in the OTT media delivery services in the next five years. Visiongain has calculated that OTT media delivery services revenues will reach $51.38bn in 2014.

However, not all the submarkets inside the global OTT media delivery industry will grow at the same rate. To illustrate, the most important global submarkets are expected to be the VoD and gaming submarkets, which are expected to create the large majority of global revenues. Similarly, the North American and Asia Pacific regions are expected to obtain the largest share of revenues, and to enjoy the fastest growth due to the specific factors in each of these two regional markets.

Contrastingly, the Latin American and Middle East & Africa regions are not expected to produce sizeable revenues or subscriber numbers due to harmful factors such lack of infrastructure, low smartphone penetration and smaller purchasing power.

The development of this global market has been changing customers’ consumption patterns and behaviours; generating large benefits for consumers as they are now enjoying better services at lower costs. This is why consumers are shifting towards OTT providers, which is leading to decreasing revenues and an increasing need for faster and more reliable data connections. In response to these global developments, Visiongain expects incumbent operators to struggle at competing directly with OTT providers. This is why telcos are placing pressure on regulators in order to create barriers against OTT providers.

On the contrary, more forward looking telcos understand the importance of embracing OTT providers and cooperating with these disruptors. This way, incumbents can improve their service offerings and stop the erosion of ARPU. Nonetheless, Operators in the most developed markets will be able to compete directly with OTT providers by offering VoLTE as a winning formula to increase ARPU and restore their lost market share.

In general, the global OTT media delivery market is expected to maintain its growth and to radically change the consumption of different types of media around the world, increasing the welfare of consumers as they obtain most of the benefits from this market. Nonetheless, telecommunication companies are also expect to change their behaviour, using their competitive advantage in order to benefit from the global OTT services and to avoid being used as a dumb pipeline only.

This new report presents in-depth analysis of the fastest growing OTT markets and regions based upon the latest information and expected changes on the global market, the most recent changes in regulations and the largest opportunities for OTT media delivery service providers in different industries.

Why you should buy The Over The Top (OTT) Media Delivery Services Market 2014-2019: Strategies for Global Audio, Message, Voice, Gaming & Video on Demand (VoD)
What is the future of OTT media delivery? Visiongain’s comprehensive analysis contains highly quantitative content delivering solid conclusions benefiting your analysis and illustrates new opportunities and potential revenue streams helping you to remain competitive. This definitive report will benefit your decision making and help to direct your future business strategy.

In this 156 page report we guarantee that you will receive key information:

• View global OTT media delivery industry forecasts and analysis from 2014-2019 to keep your knowledge ahead of your competition and ensure you exploit key business opportunities
- The report provides detailed revenue projections in the market, the competitors, and the commercial drivers and restraints allowing you to more effectively compete in the market. In addition to market forecasts from 2014-2019, our new study shows current market trends, forecast of global mobile connections, latest technological advancements, original critical analysis, and revealing insight into commercial developments.

• Examine 98 tables, charts, and figures presenting you with an assessment of the current and future OTT media delivery industry prospects.
- This analysis will achieve quicker, easier understanding. Also you will gain from our analyst’s industry expertise allowing you to demonstrate your authority and realistic understanding on the Telecoms sector.

• Discover submarket forecasts for the OTT media delivery industry from 2014-2019
- What are the drivers of the OTT media delivery growth? How will the submarkets expand? Use our forecasts and expert insight with 51 Charts and 42 tables dedicated at giving you a clear picture of the global forecast of the OTT media delivery industry, giving you more industry influence and the opportunity to grow your business. Find where you can gain and how your organisation can succeed. Avoid falling behind. See the following submarket forecast at the global level and further subdivided into each of the 5 regions.
- Video on Demand (VoD)
- OTT Voice & message
- OTT Music Consumption
- OTT Gaming

• View regional market forecasts for the OTT media delivery industry from 2014-2019
- Which regions will generate the most revenue? Stay informed about the potential for each of these OTT media delivery regional markets with submarket forecasts and analysis from 2014-2019. See the following regional market forecasts and further subdivided into each of the 4 submarkets.
- European OTT media delivery revenue Forecast 2014-2019.
- Asia Pacific OTT media delivery revenue Forecast 2014-2019.
- North American OTT media delivery revenue Forecast 2014-2019.
- Latin American OTT media delivery revenue Forecast 2014-2019.
- Middle East & African OTT media delivery revenue Forecast 2014-2019.

• See supporting OTT forecasts and analysis
- In-depth analysis of Netflix, their expansion and expected revenues
- Global Analysis of the most important OTT Voice/Message providers, their revenues, subscriptions and competitive advantages.
- Overview of the Freemium gaming model and its importance for the global OTT industry
- Analysis of the North American OTT Music consumption industry

• Find out about the market dynamics & opportunities in leading countries
- Understand industry activity with detailed data revealing where companies are getting the largest number or subscriptions and revenues.
- You will be able to examine detailed account of regional drivers, constraints and tables of significant regional forecasts (using highly reliable data from global institutions).

• Explore the factors affecting product developers, and everyone within the value chain. Learn about the forces influencing market dynamics.
- Explore the economic, social, technological and regulatory issues assessing OTT media delivery advances.
- Discover what the present and future outlook for business will be. Learn about the following business critical issues -
- OTT Voice/Message subscriptions and revenue growth
- Infrastructure and Economic constraints in different regional markets and OTT submarkets
- Supply and demand dynamics
- Competition from telcos and VoLTE
- Increasing changes on the telecoms sector
- Analysis of different VoD revenue models and their global development up to 2019
- Advances in technological developments
- Analysis of barriers to entry
- Forecast of the expected number of connected devices
- Impact of OTT providers on the telecoms industry
- Increased competition in the Telecoms market
- Different Telcos strategies against OTT providers (Including APIs)
- The importance of Net Neutrality

• Identify who the leading companies are in the OTT media delivery industry
- Our report reveals the companies which hold the greatest potential. In particular, exploring and analyzing the activities of these companies: See where the expected gains will be. View visiongain’s assessment of the prospects for established competitors, rising companies, and new market entrants. Our work explains that potential, helping you stay ahead. Gain a thorough understanding of the competitive landscape with profiles of 10 leading OTT Companies and 6 OTT media focused companies examining their positioning, capabilities, product portfolios, R&D activity, services, focus, strategies and future outlook.
- WeChat (Weixin)
- Line Corporation
- Viber
- Microsoft
- Apple Inc
- Google
- Tencent Holdings
- Facebook
- Rakuten Inc.
- King Digital Entertainment Plc.
- Spotify Limited.
- Vonage
- Netflix
- RingCentral

【レポートの目次】

1. Executive Summary
1.1 Global OTT Market Overview
1.2 OTT Market Definition
1.3 Market Segmentation
1.4 Main Drivers For Global OTT Media Delivery
1.5 Restraints to OTT Media Delivery Applications
1.6 Benefits of This Report
1.7 Methodology
1.8 Frequently Asked Questions (FAQ)
1.9 Associated Reports
1.10 About Visiongain

2. Introduction to OTT Media Delivery Services
2.1 VoD
2.1.1 Different Channels to Transmit OTT VoD Services
2.2 OTT Voice/Message Services
2.2.1 Global VoIP Protocol Maze
2.2.2 Difference Between Traditional and OTT Voice Services
2.2.3 Advantages of OTT Voice/Message
2.3 OTT Music Consumption
2.4 OTT Gaming
2.5 Main Drivers of Global OTT Media Adoption
2.5.1 Network Externalities
2.5.2 Cross-Platform Applications
2.5.3 Attractive & User Friendly Platforms
2.5.4 Increasing Adoption of Mobile Broadband Devices
2.5.5 Increasing Availability of Mobile Broadband Networks
2.5.6Changing Consumer Habits and Preferences
2.5.7 OTT Companies Investing Heavily In Network Infrastructure

3. Global OTT Media Delivery Submarket Forecast 2014-2019
3.1 OTT Submarket Forecast: Global VoD Market 2014-2019
3.1.1 European VoD vs. APAC VoD Market 2014-2019
3.1.2 North American VoD Market 2014-2019
3.1.3 Netflix Expansion
3.2 OTT Submarket Forecast: Global Voice & Message Market
3.2.1 Global OTT Voice/Message Subscriptions Forecast
3.2.2 Main OTT Voice/Message Service Providers
3.2.2.1 WeChat (Weixin)
3.2.2.2 Line Corporation
3.2.2.3 Skype
3.2.2.4 Viber
3.3 OTT Submarket Forecast: Global OTT Music Consumption Market
3.3.1 The U.S OTT Music Consumption Market Forecast 2014-2019
3.4 OTT Submarket Forecast: Global OTT Games Market 2014-2019
3.4.1 Freemium Model Leading the Global OTT Gaming Market

4. Regional OTT Market Forecast 2014-2019
4.1 North American OTT Media Delivery Revenue Forecast 2014-2019
4.2 Asia Pacific OTT Media Delivery Revenue Forecast 2014-2019
4.3 European OTT Media Delivery Revenue Forecast 2014-2019
4.4 Latin American OTT Media Delivery Revenue Forecast 2014-2019
4.5 Middle East and Africa OTT Media Delivery Revenue Forecast 2014-2019

5. The Consequences of OTT Media Delivery Services
5.1 Decreasing Revenues for Voice and SMS
5.2 Increasing Revenues from Upgrading Customers
5.3 Decreasing Churn Rate

6 Telecoms Response to OTT Providers
6.1 Telecoms Operators Completely Blocking OTT Providers
6.1.1 Traffic Management
6.1.1.1 Traffic Management Techniques
6.1.1.2 Data Caps
6.1.1.3 Prioritisation
6.1.1.4 Differentiated Throttling
6.1.1.5 Access-Tiering
6.2 Telecoms Operators Charging Premium Rates to OTT Applications
6.3 Telecoms Operators Can Compete Through Product Differentiation
6.3.1 Telecoms Operators Launching Their Own OTT Services
6.3.2 Options to Launch Own Brand OTT Services
6.4 Telecoms Operators Cooperating with OTT Providers
6.5 Carriers API
6.6 Operators Launching VoLTE
6.6.1 VoLTE Benefits for Consumers
6.6.2 VoLTE Downsides for Consumers

7. Largest OTT Providers
7.1 Microsoft
7.2 Apple Inc
7.3 Google
7.4 Tencent Holdings
7.5 Facebook
7.6 Rakuten Inc.
7.7 King Digital Entertainment Plc.
7.8 Spotify Limited.
7.9 Vonage
7.10 RingCentral

8 Conclusions
8.1 The Importance of Global Smartphone & Broadband Penetration
8.2 Deployment of LTE & WiMAX Networks for VoLTE
8.3 Operators Will Respond differently to All Forms of VoIP
8.4 Innovation Will Be A Key Driver of Growth For The Global OTT Media Delivery Submarket
8.5 Which Global Regions Provide The Largest Opportunities?
8.6 The Global Recession & The Growth in OTT

9. Glossary

List of Tables
Table 2.1: Different Types of VoD by Delivery Methods & Technology
Table 2.2: Different Channels To Deliver VoD
Table 2.3: Different VoIP Protocols
Table 2.4 Comparison Between Traditional and OTT VoIP Telephony
Table 2.8 Regional Mobile Cellular Penetration per 100 Inhabitants 2014 (%)
Table 3.1: Global OTT Media Delivery Market Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 3.2: Global OTT Media Delivery Submarket Revenue Forecast 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 3.5: Global VoD Market Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 3.6: Regional VoD Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, CAGR %)
Table 3.15: Netflix’s Main Direct and Indirect Competitors
Table 3.18: Global OTT Voice/Message Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 3.19: Regional OTT Voice/Message Revenue Forecast 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 3.21: Global OTT Voice/Message Subscriptions Forecast 2014-2019 (Billions Subscriptions, Global AGR% and CAGR %)
Table 3.27: Skype – Key Statistics 2014
Table 3.28: Viber– Key Financial Results 2012-2013 ($ Millions)
Table 3.30: Global OTT Music Consumption Services Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 3.31: Regional OTT Music Consumption Services Revenue Forecast 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 3.35: Global OTT Gaming Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 3.36: Regional OTT Gaming Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, CAGR %)
Table 4.5: North American OTT Media Delivery Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 4.6: North American OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 4:11: Asia Pacific OTT Media Delivery Revenue Forecast 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 4:12: Asia Pacific OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 4.15: European OTT Media Delivery Revenue Forecast b2014-2019 ($ Billion Revenues, AGR %, % Share and CAGR %)
Table 4.16: European OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %, % Share and CAGR %)
Table 4.22: LATAM OTT Media Delivery Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 4.23: LATAM OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 4.25: MEA OTT Media Delivery Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 4.27: MEA OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 6.1: Different Options To Respond Against OTT Providers and Its Viability of Short Term and Long Term Benefit.
Table 6.2: Net Neutrality Definitions
Table 6.3: Examples of Telecoms Operators Cooperating with OTT
Table 6.5: Options to Re-engineer Voice Call Networks
Table 7.2 Apple Inc. Overview 2013 (Total Revenues, Products, Competitors, Employees, Ticker, Headquarters)
Table 7.3 Apple Inc, Selected Media Solutions
Table 7.11 Rakuten Company Overview 2013 (Total Revenues, Products, Competitors, Employees, Ticker, Headquarters)
Table 7.12: Rakuten Inc. Internet Solutions
Table 7.13 King Company Overview as Q2 2014 (Total Revenues for Q2, Products, Competitors, Employees, Ticker, Headquarters)
Table 7.14: Spotify Company Overview (Total Revenues for 2012, Products, Competitors, Employees, Ticker, Headquarters)
Table 7.15 Vonage Company Overview 2013 (Revenues, Subscribers, Average Churn Rate, Employees, Key Competitors, Headquarters, Ticker)
Table 7.16 Vonage VoIP Solutions
Table 7.17: RingCentral Key Products Overview

List of Figures
Figure 1.2: Segmentation of Global OTT Applications (Selected Applications)
Figure 1.3: Global OTT Media Delivery Segmentation
Figure 2.5: Main Drivers of Global Nomadic VoIP Adoption
Figure 6.4: Possible APIs Offered by Telcos and Mobile Networks to OTT providers

List of Charts
Chart 1.1: Global Number of Fixed Broadband, Mobile Broadband and Mobile Cellular Connections 2007-2014 (Per 100 Inhabitants)
Chart 2.6: Global Mobile Connected Devices Forecast 2014-2019 (Billion of Connected Mobile Devices)
Chart 2.10: Global 3G and 4G Subscriptions Forecast 2014-2019 (Billions)
Chart 3.4: Revenue Share of Each OTT Media Delivery Submarket 2014-2017-2019 (% Share)
Chart 3.7: Regional VoD Revenue Forecast 2014-2019 ($ Billion Revenues, Global AGR %)
Chart 3.8: Revenue Breakdown of Global VoD Market for AVoD, SVoD, Rental & Retail Revenue Models in 2014 and 2019 (% Share)
Chart 3.9: Number of Households Using a VoD Service 2010-2019
Chart 3.12: North American SVoD, AVoD, Rental & Retail Revenue Growth Forecast 2014 vs. 2019 ($ Billions)
Chart 3.13: Revenue Shares for North American SVoD, AVoD, Rental and Retail 2014 vs. 2019 (% Share)
Chart 3.14: SVoD Subscriptions Forecast for US and Canada 2014 and 2019 (Million Subscriptions)
Chart 3.16: Netflix’s Subscription Growth in non-US Markets Q42011-Q32014* (Million Subscriptions, AGR %, *= Expected)
Chart 3.17: Netflix’s Global Subscriber & Revenue Growth Q42013-Q32014* (Million Subscriptions, $ Million Revenues)
Chart 3.20: Regional OTT Voice/Message Revenue Forecast 2014-2019 ($ Billion Revenues, Global AGR %)
Chart 3.22: Global OTT Voice/Message Subscription Forecast 2014-2019 (Billion Subscriptions, Global AGR %)
Chart 3.23: Global Share of OTT Voice/Message Subscriptions in 2014 (% Share)
Chart 3.24: Number of WeChat Users 2011-2014 (Millions)
Chart 3.25: Number of Line Corp. registered subscribers 2011-2014 (Millions)
Chart 3.26: Global Share of Line Corp. Subscribers in its Main Markets (%)
Chart 3.29: Number of Viber Registered subscribers 2011-2014 (Millions)
Chart 3.32: Regional OTT Music Consumption Services Revenue Forecast 2014-2019 ($ Billion Revenues, Global AGR %)
Chart 3.33: Global OTT Music Consumption Services Revenue by Type of Service Forecast 2014-2019 ($ Billion Revenues)
Chart 3.34: Regional Revenue Share of Global OTT Music Consumption Services 2014-2017-2019 (% Share)
Chart 3.37: Regional OTT Gaming Revenue Forecast 2014-2019 ($ Billion Revenues, Global AGR %)
Chart 3.38: Global Sales of Video Game Consoles and Handheld Consoles 2008-2014 (Millions of Consoles)
Chart 3.39: Worldwide Submarket Video Game Revenues Forecast 2012-2019 ($ Billion Revenues)
Chart 3.40: Regional Mobile Gamers in 2014 (% Share of Global Gamers)
Chart 3.41: Revenue Shares of Freemium Business Models for Apple Play Store and Google Play Store Jan 2013-Nov 2013 (% Total Revenues)
Chart 3.42: Top Ten Apple App Store Games by Revenues ($Billions, Price Model, Daily New Users)
Chart 3.43: Supercell Revenues 2012-2014* ($ Millions)
Chart 4.3: Regional OTT Media Delivery Revenue Share Forecast Revenue2014-2017-2019 (% Share)
Chart 4.4: Number of Fixed Broadband, Mobile Cellular and Fixed Telephone Global Subscriptions Between 2004-2014 (Billion & Million Subscriptions)
Chart 4.7: North American OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %)
Chart 4.8: North American OTT Media Delivery Submarket AGR Forecast 2014-2019 (AGR %)
Chart 4.9: North American OTT Gamers 2014: Paying-Not Paying (% Share, Users in Millions)
Chart 4.10: North American OTT Media Delivery Submarket Revenue Share Forecast 2014-2017-2019 (% Share)
Table 4.11: Asia Pacific OTT Media Delivery Services Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 4:12: Asia Pacific OTT Media Delivery Market Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Chart 4:13: Asia Pacific OTT Media Delivery Market Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %)
Chart 4.14: Asia Pacific OTT Media Delivery Submarket Revenue Share Forecast 2014-2017-2019 (% Share)
Chart 4.17: European OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %, % Share and CAGR %)
Chart 4.18: European OTT Media Delivery Submarket Revenue Share Forecast 2014-2017-2019 (% Share)
Chart 4.19: Number of Mobile Cellular Connections In The CIS, Europe, Developing & The World 2005-2014 (Connections per 100 Inhabitants)
Chart 4.20: Number of Active Mobile Broadband Subscriptions In The CIS, Europe, Developing Countries & The World 2010-2014 (Connections per 100 Inhabitants)
Chart 4.21: Number of Active Fixed Broadband Subscriptions In The CIS, Europe, Developing Countries & The World 2005-2014 (Connections per 100 Inhabitants)
Chart 4.24: LATAM OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %)
Chart 4.26: MEA OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %)
Chart 4.28: Regional OTT Media Delivery AGR Forecast 2014-2019 (AGR %)
Chart 4.29: Number of Active Mobile Broadband Subscriptions In Africa, The Arab States, Developing Countries & The World 2010-2014 (Connections per 100 Inhabitants)
Chart 4.30: Number of Fixed Broadband Subscriptions In Africa, The Arab States, Developing Countries & The World 2005-2014 (Connections per 100 Inhabitants)
Chart 5.1: Estimates of Potential Global SMS and Voice Revenues With and Without the Effects of OTT Providers in 2014 and 2019 ($Billions, % Change)
Chart 5.2: Regional Expected Difference in ARPU Obtained by Telcos From Customers Migrating From Feature Phone to Smartphone (ARPU in $)

【レポートのキーワード】

OTT(Over-The-Top)、メディア配信、サービス、VoDサービス、OTT音声、OTT音楽、OTTゲーム、メッセージ

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